Multilingual Search Engine Optimization (MSEO) & PPC |
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Can your clients and prospective customers find your translated website? What good is it having a Japanese website, for example, if it cannot be found when searching in Japanese? Main search engines such as Google, Yahoo! and Bing rank local websites higher than foreign sites. This means having a website in the local language for each new market you enter is important, but not enough. The two most popular and most cost-effective ways to increase traffic to your website are MSEO and PPC. MSEO - The process of improving multilingual website search engines ranking. Promoting your English website in English speaking countries is a small challenge compared to promoting your translated website internationally. Although Google and Yahoo are global search engines, for each country and for each language the search engine algorithm works a little bit differently and therefore all webpage code and content must be adjusted accordingly. Website translation is a good start The secret of a successful MSEO is mostly based on two elements: implementation of a comprehensive keywords search in the relevant language in the translated website and suitable website page code. A standard translation process does not achieve these goals. Common translation aided tools preserve the webpage code including the meta tags during the translation. This is very good for the translation but bad for search engine optimization (SEO) purposes. Adjusting the content for SEO entails more than finding the right key words in the new language. The search engine should examine the translated website as it was originally written in its target language. MyWord SEO engineers, supported by more than 400 professional translators with a wide range of expertise, have developed a method for international SEO campaigns that combines code adjustment with the language aspect of the translation. Since we wish to preserve the message of your original website, we consider it as the infrastructure for the other languages and therefore it must be SEO compatible. To ensure this, we analyze your original website and make necessary adjustments before it is translated. This ensures that code problems that might exist in the source will not be replicated in the translated website. Effective SEO is measured by the increased traffic to your website and the additional sales it generates.? And that is exactly how MyWord measures success. PPC - "Google Adwords" and "Yahoo Sponsored Search" are similar services which refer to the advertisements appearing on search engine result pages based on predefined keywords. This service is also known as PPC (Pay Per Click) because the advertisers do not pay for displaying the advertisement (as they do when buying a newspaper advertisement), but only when a potential client clicks on it and is taken to the advertiser's website or landing page.? PPC is absolutely the best advertising platform offered today - if you know how to manage it wisely. Although PPC techniques are very simple to understand and implement,?creating and managing an effective PPC campaign can be a challenge for any business, especially?when creating multilingual campaigns. PPC is managed in three levels
As with SEO, an effective PPC campaign is measured by the increased traffic to your website and the additional sales it generates.? And that is exactly how MyWord measures success. You can count on MyWord! |
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